May 17, 2022

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Headline Formulas that Work

The exceptional team over at Copyblogger has put together a new article detailing some of the finest headline formulas around and we wanted to bring you a few details before you head over to view the full article.

Looking for the best headline formulas to promote your top content?

Let’s move beyond the common ones you see over and over — like “how to” — and bring some new blood to the mix with these 22 titles (with headline examples) you can customize for your audience.

1. Who Else Wants [blank]?
Starting a headline with “Who Else Wants …” is a classic social-proof strategy that implies an already existing consensus desire.

2. The Secret of [blank]
This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.

3. Here Is a Method That Is Helping [blank] to [blank]
To craft better headlines, simply identify your target audience and the benefit you can provide them, and fill in the blanks.

4. Little-Known Ways to [blank]
A more intriguing (and less common) way of accomplishing the same thing as “The Secret of …” headline.

5. Get Rid of [problem] Once and For All
An essential on this list of best headlines. It identifies either a painful problem or an unfulfilled desire that the reader wants to remedy. You can help them with a damn good headline.

The full article details 22 – yes, 22! – different formulas with practical examples, so head over now to take a look.