Google has recently announced a few improvements to the Google Search Console, with improvements including support for regular expressions within the filters of the performance reports and also the comparison mode improving its data filtering.
Google Search Console had been expected to support regular expressions for some time, so it’s perhaps no surprise that it’s finally here. Regular expressions, also referred to as regex, represent ways to do advanced search and replace for strings of words or characters. In the performance report, you’ll find it under a query or page filter, simply by choosing the dropdown menu and selecting“Custom.” This then enables you to create more technical query and page based filters.
The example Google provided was “let’s say your company is called ‘cats and dogs’ but is sometimes also abbreviated as ‘cats & dogs’ or even ‘c&d ‘. You should use a regex filter to recapture all your branded queries by defining the regex filter:
cats and dogs|cats & dogs|c&d“
Google has also introduced improvements to the data filtering within the comparison mode. The aim of such a change is to “fully support cases when more than a single metric is selected.” Google also said it managed to make viewing those results side-by-side easier, resulting in “almost doubling the area readily available for the data table”.
With the introduction of these changes, we now have more approaches to slice and dice the performance report in Google Search Console. From the addition of regex support to the improvements in the comparison report data filtering, you are able to dig even deeper into your Google Search organic traffic data.